“cold emailing” and “email marketing” are used interchangeably, but they differ a lot.
Cold emails are just like they sound: cold. They’re delivered to strangers with the goal of getting a response, generally with the purpose of starting some kind of conversation for business development or sales.
However Marketing emails are Often referred to as “warm emails,” “nurture emails,” “drip marketing emails” or “inbound emails,” they are aimed to keep you top of mind with target customers, while educating and building awareness in due course of time. In most of the cases, these people could have subscribed to your blog or maybe are an optin into your list, bottom line is this that they have accepted and expect communications from you and that they will have an option to unsubscribe from your mailing list anytime they want
When it comes to the design and looks,the formation, marketing emails are usually visually very appealing, they are framed with carefully styled html templates, and are filled with lively colors, branded with your logo, pics and stylish fonts. Additionally, they have buttons you can click to follow a link.Cold emails, on the other hand looks just like personal 1-on-1 emails you get from your friends and family with plain-text and are as simple in structure and formation as possible,with no pics, no links, maybe a question o request at the end for appointment.
The primary goal of a cold email is to get a response which is a start of a conversation, With cold emails you look for people ready to discuss their specific business needs, and are actually looking for a solution to their problem, whereas Marketing emails usually take the recipient to a blog post, a Product Page, a podcast, or a web page. Their target is to constantly provide value to subscribers’ inboxes, to make sure that the subscribers connected to the brand, in case if they need the product or service or solution at some point of time.
Cold emails are very personalized, usually sent with the first name of the recipient and are sent after due research on a particular lead but Marketing emails are sent irrespective of individual consideration, that’s why they are sent in bulk and their salutation usually starts with ‘Hey There’, the lack of this emotional quotient of personalization is what makes a cold emailing so much powerful tool.
As the goal of marketing emails is to keep the recipients connected to the brand, the emails can, and should, be sent regularly maybe weekly or monthly. Cold emails, are never expected by their addresses. Their follow-ups are also supposed to be sent individually. So as a cold email sender, you’re not supposed to send your prospects a follow-up every day.
Even the tools used are different, for marketing emails tools like mailchimp, GetResponse, Freshmail, Campaign Monitor, or Autopilot are used, , they send the emails in bulk using their own SMTP, which is why your email lands in “Promotions” or “Offers” tabs of their mailboxes rather than the primary tab. Cold emails are sent using tools like Samrtreach sends emails using your SMTP server. The emails are actually sent from your mailbox, Smartreach just automatically initiates the sending process. Also the emails are not pushed in bulk. For these two reasons, your cold emails lands in your prospects’ ‘Primary’ inboxes increasing their chances of being seen and clicked.
So It’s quite clear that Sending cold emails that throws an impression of marketing emails is not going to do you much good. So I hop after Reading this article you guys will make sure you’re not wasting your time sending marketing emails to your cold prospects.